About

Karl SmithKarl Smith lives near Edinburgh, Scotland and works globally with directors, stakeholders and customers of multi-national enterprises across all verticals and technology stacks whose focus is on new concepts and capabilities that drive customer engagement, interaction and retention.

He creates digital companies, strategies and services that drive customer centricity into the core of client companies, that in turn enable them to realise their ambitions to engage with and establish a consistent two-way communication and interaction with their customers.

These new companies and capabilities are underwritten with tailored blue sky work, digital strategy, management consulting and program planning fitting to tight timescales, strategically correct, fully featured, useable, governable, scalable, efficient, end to end business propositions, service designs, applications, integrations and software systems.

He is a highly competent, personable, creative and motivated person with a keen insight and definition ability. He is a critical thinker and able to rapidly discover the essence of problems then define, communicate, create buy-in and deliver end to end digital and process solutions. He positively motivates those around him and is able to engender a great team dynamic by leading from the front. He has business experience since 1989 at comparable levels in fields including defence, industry, energy, pharmaceutical, biomedical, construction, fashion, finance, banking, FMCG, property, publishing, healthcare, travel, policing, crown office, local and central government. He has specialist banking experience with investment, private, commercial, business, trading, wealth management in Europe, USA, China, Australia, Japan and Russia. Project value spend around $17.1Bn USD transformation, design and customer experience CX/UX to date.

He has a wide experience in management consultancy and digital technology including business management, start-up, strategy, marketing, advertising, information architecture, user experience, productisation, governance, change management, project management (waterfall & Agile), enterprise architecture and project definition, design, optimisation, delivery and marketing. He has been honoured by the British Computer Society for his eminence and significant contribution to the fields of UCD and User Experience with a Fellowship. Karl Smith is a Founder and the Chairperson of The User Centred Design Society.