About UX
April 10, 2014
Article
Philosophy of UX
User experience is about making people’s lives better. A persons experience is based in their mind and their emotions and can be established by both interaction and reflective (upon biographical experience) inputs.
In UX we define inputs in digital or real world frameworks which enable the creation of solutions that have meaningful impact.
Overview of UX
The current approach to UX is that it is the practical implementation of audience drivers, cognitive acuity, usability standards and accessibility laws. And the integration of business context into user context, to facilitate alignment and communication.
Definition; A user is a representative of the target audience. They are not involved in the project in any way. They will use the final product or service either as a customer or as an internal business user.
The UX Process (Part 1)
We first try to ‘Understand the Problem’ from the user perspective (user research) so that we can create User Requirements, these combined with Business Requirements and Implicit Requirements create Project Requirements. This process often called Discovery and can find new requirements, challenge business requirements or redirect the entire project along a route that delivers the business or organisation what they want but in a totally different way.
To de-risk human error (needing to be right) we work from researched archetypes (persona modelling) which creates the opportunity to ‘think like a user’ a great support tool if users are not always available.