Tag: Business Strategy

Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different. Read More

I was recently challenged on why UCD should innovateĀ at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage Read More