Tag: business

Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from Read More

The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users. The UX triangle shows the key relationships and participants in a user experience project. The outer participants are the Business (strategic and corporate), IT services (design, delivery and infrastructure) and Marketing Read More

Like my last post How to Hire a Head of User Experience this post is not intended to supersede the experience of a really good HR or employment agency person but to bring clarity around the differences in the roles. A Director of User Experience is not really the next level on the business ladder for a Read More

2011/03/08 – Published UX design is flawed and has no proof its the right solution In recent years the flaws in user experience design (UXD) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people. UXD is focused on the designers view and has lost Read More

2011/01/27 – Published User experience has in recent years become the greatest area of fraud and theft in business. Because the output documents appear simple huge numbers of people without any formal knowledge of what goes into them are having a go. Avoid designers, look for Architects and Consultants, with an MSc and good client references Read More

I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage Read More