Tag: competitive advantage

Banking change management UCD insights There has been massive change management taking place across all sectors of British banking over the last three years. Much of this is driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management. However simply changing the Read More

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’.¬†Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More