I attend a great deal of meetings all over the world and yes it does cost a fortune but feeding your mind with innovation and insight has yet to be virtualised to the point where a face to face meeting is not preferable to using web technologies. So it is from the #UBBF2017 event supported
Does your company have Digital Products for the Digital Economy? Digital Productization. It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and
I tend to think of myself as a futurist, I immediately see the possibilities of technologies as part of a much larger ecosystem than the one it is intended for. I look for ways to test and assess “How we might Live” with the technology and how it will adapt our lives, our cultures and move
I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way
Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is
Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from
This new role has come about because of the constant issues around User Experience and Customer Experience, which are often now combine as Experience Consultancy. This has meant that UX strategy does not make much sense anymore, so in my current role I am adopting Xstrategy consultants for our team.
I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage