Tag: Digital

Does your company have Digital Products for the Digital Economy? Digital Productization. It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and Read More

I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way Read More

Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is Read More

Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from Read More

This new role has come about because of the constant issues around User Experience and Customer Experience, which are often now combine as Experience Consultancy. This has meant that UX strategy does not make much sense anymore, so in my current role I am adopting Xstrategy consultants for our team. Read More

I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage Read More