Tag: ecommerce

Business management does not reflect customer (users) activity The management of a businesses online presence is broken up into various channels in order to simplify the management, responsibility and accountability for overall effectiveness and value. However customers (users) are unaware of these business rules and are only focused on their task or tasks, which will Read More

I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage Read More