Tag: innovation

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness Read More

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’. Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More

I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage Read More