Tag: insights

Person mountain climbing

Core character traits of a True Leader

January 30, 2018 Article

I’m writing this because I keep reading things written about leadership, written to sell a concept, define a behaviour or offer a service clearly written by people with no actual leadership experience. So while I can’t fix that situation I can provide some useful information on True Leadership. Seeking a leadership role is prevalent in Read More

Ask customers not stakeholders to gain market entry and innovation

April 10, 2014 Article

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’. Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More