Tag: insights

I’m writing this because I keep reading things written about leadership, written to sell a concept, define a behaviour or offer a service clearly written by people with no actual leadership experience. So while I can’t fix that situation I can provide some useful information on True Leadership. Seeking a leadership role is prevalent in Read More

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’.¬†Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More