Tag: karl smith

IoT people in London

Paradigm Interactions has decided to get involved in building products to service the IoT marketplace. Project Charlemagne is a unification project that links existing technologies with a high-level strategy and vision for financial benefits for those who implement it and gain insights from it. Project Charlemagne is using Ethereum smart contracts to establish uniquely identifiable items Read More

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness Read More

2011/02/18 – Published Contextual usability dramatically effects outcomes While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard Read More