Tag: practitioner

User Experience (UX) looks pretty simple can anyone do it? No it’s a skill and knowledge based activity, I look for communicators with formal science qualifications (BSc, MSc or PhD), standards knowledge, creativity and genius level intelligence. Wow you need to be a genius to do User Experience (UX)? Not exactly, but it helps. User Read More

Subsistence, Resolution, Gain or Advantage UX? What do clients require, what are clients getting and can they tell the difference in the level of ux or do they just not call again? There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are Read More