Tag: research
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness
Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs. Forrester Research finds that “implementing a focus
After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a contractor myself I argued for an event that would also be available on a Saturday
Investments for HNW and UHNW There are several types of on boarding that relate to both business and investors structure and size, their specific purpose for investing and their local regulatory constraints. The main participants in the investment process I will be focusing on four main participants in this post financial advisers (FA) and investors
The following is a paper I wrote in 2005. New Version Here. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many,
Agile User Stories come from UX I have been involved in Agile for a very long time, mainly because it uses methods from the human computer interaction scientific process (CHI/HCI). I’m surprise no one else has blogged about the use of CHI/HCI processes in Agile before, but though I should say something as I keep
This is just a quick post showing the basic level differences between User Experience (UX) Roles and Information Architect (IA) Roles. I’m working on a full model post as well, but that is still being written. User Experience (UX) Roles. User Experience (UX) Roles Diagram User Experience Architect (UX Architect) Gathers requirements, defines the system
Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean and how do you know if your getting one? User experience in its value and effectiveness is geographical and sector based, that is to say it means different things to different people by country, by
Subsistence, Resolution, Gain or Advantage UX? What do clients require, what are clients getting and can they tell the difference in the level of ux or do they just not call again? There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are
Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not. In effect there is no quick fix or standard solution method but rather there