Tag: User Experience
Trajectory from Smart Technologies to IoT Ecosystem and on to Smart Living Something few people have grasped yet is that to get from Smart Technologies to Smart Living(Ubiquity) is a progression, not just in sensors, networks and device thinking, but also in ecosystem and task (to discern if they are even relevant not just the
There is a great wave of projects and programs involved in creating engaging experiences for customers, all lacking the essential component of User Requirements. Market requirements, Business requirements, Technology requirements and User Requirements become Project Requirements Project Requirements Project requirements on a project with a UX focus are formed by an amalgamation of business requirements
Ever since the data view (Customer Experience) and the human view (User Experience) were divorced the fallout has been a poor experience for everyone. There are many reasons for the break up and both parties are to blame, both wanted more independence as they became more and more complex, they naturally evolved away from each other. But
Speaking at UCD2014 Conference, Saturday 24th October at the Kings Fund in London Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings. Can user experience be globalised as a
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness
Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs. Forrester Research finds that “implementing a focus
User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what
Below is a simple guide to find out if you have users involved in your project. A person who is not part (employed or service team) of a contracted consultancy. A person who is not part (employed or service team) of a client company project team. A person who does not represent the primary targeted audience (based upon user screening protocols). A person who
User Experience (UX) looks pretty simple can anyone do it? No it’s a skill and knowledge based activity, I look for communicators with formal science qualifications (BSc, MSc or PhD), standards knowledge, creativity and genius level intelligence. Wow you need to be a genius to do User Experience (UX)? Not exactly, but it helps. User