What If Knowing Less About Me Was Better for Business?
For decades, digital business has been moving in one direction. Know more about the customer. Collect more data. Build richer…
Why Does Saying Yes to One Thing Mean Saying Yes to Everything?
Think about how permissions work in everyday digital life. You download an app. You create an account. You accept the…
Why Should I Have to Trust Your Promises?
Every organisation makes promises. We will protect your data. We will respect your privacy. We will only use your information…
Why Should My Activity Reveal More About Me Than the Interaction Requires?
We leave information behind almost everywhere we go online. Not necessarily because we deliberately provide it, but because our interactions…
Why Does Providing Me a Service Mean You Need to See Me?
Think about how many organisations you interact with every day. Your bank. Your mobile provider. Your supermarket. Your streaming service.…
Why Do I Have to Give You My Data Before You Give Me a Service?
Think about the last time you tried a new digital service. Before you had experienced its value, you were probably…
Why Do We Assume Organisations Need To See Everything?
Modern organisations are built around visibility. We monitor. We analyse. We track. We measure. We justify these activities as necessary…
Why Is My Identity Stored Everywhere Except With Me?
Every few weeks another organisation asks me to prove who I am. My bank knows. My employer knows. My insurer…
Why Am I Expected to Trust Everyone?
Every person knows this feeling. You book a holiday. You open a bank account. You use a mobile app. You…