The expert UX view

The UX point of view is we have no point of view

That’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner.

I get really concerned when I’m asked for my opinion by people who say they understand user experience, my opinion is of no importance in regard of delivering my clients a system designed to engaged with their target audience. The target audiences and individual users expectations, experience, desires, tasks, objectives, capabilities are of the utmost importance, but to assume I know what they are, is just dumb.