Month: January 2015

Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is Read More

Digital Producer isĀ one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from Read More