Month: June 2016

Does your company have Digital Products for the Digital Economy? Digital Productization. It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and Read More

There is a great wave of projects and programs involved in creating engaging experiences for customers, all lacking the essential component of User Requirements. Market requirements, Business requirements, Technology requirements and User Requirements become Project Requirements Project Requirements Project requirements on a project with a UX focus are formed by an amalgamation of business requirements Read More