Does your company have Digital Products for the Digital Economy? Digital Productization. It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and
June 10, 2016
Article
June 3, 2016
Article
Subsistence UX, Resolution UX, Gain UX or Advantage UX ? What do companies require, what are clients getting and can they tell the difference in the level of UX or do they just not call again? What results do clients get from UX? There is a major problem with user experience UX as it evolves, many project teams are
June 2, 2016
Article
There is a great wave of projects and programs involved in creating engaging experiences for customers, all lacking the essential component of User Requirements. Market requirements, Business requirements, Technology requirements and User Requirements become Project Requirements Project Requirements Project requirements on a project with a UX focus are formed by an amalgamation of business requirements