I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way
Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not. In effect there is no quick fix or standard solution method but rather there
2011/02/09 – Published International Standards International projects should be constructed in consideration of the most stringent standards this is expected to be those pertaining to the USA, but also to include ISO9241 guidelines; Australia Australian Human Rights and Equal Opportunities Commission – http://www.hreoc.gov.au/ The Act provides key legal standards which inform their Disability Discrimination Act 1992 (http://www.austlii.edu.au/au/legis/cth/consol_act/dda1992264).