Category: Banking

The world of finance and wealth provides unique problems for the UCD UX consultant, this short session will describe some of them, how to circumvent them and how UCD UX can make a critical difference to the project’s success. Missing a couple of slides. YouTube Video of Slides: http://youtu.be/EJ3GiWoSFjk I will publish the video of Read More

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness Read More

As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No amount of talking about wireframes without understanding that anyone can produce a wireframe, just like Read More

“UX and Development cannot exist in the same Agile workstream” might sound like an outlandish claim but if you fully understand both it’s obvious. Can UX be Agile yes, of course in so far that all the effort and artefacts required to deliver UX can exist in an Agile workstream. UX includes user research, user Read More

I remember being in the discussion at a state owned investment bank when the discussion was being had about which front-end language should be used on their new system interfaces and they choose Silverlight. This choice was known with the full knowledge that Microsoft was going to drop it as it was not in their Read More

Ever since transformation and change were linked to technology some of the worst parts of both have been combined on a national level and within major companies. Giving users less functionality than they currently have and telling them it’s a great leap forward. It is astonishing but this is the most common failing in projects, Read More

Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely Read More

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