Category: Customer Experience
So I’m putting this list together of some really smart people I’ve come across recently as we all work towards making the IoT a reality. Michael Bayler, Founder and Director, understands the true impact of IoT and aids clients prepare – Independent Consultant Erik Staaf, Managing Director at IOT-as-a-Service.com, what set him apart is he has
I tend to think of myself as a futurist, I immediately see the possibilities of technologies as part of a much larger ecosystem than the one it is intended for. I look for ways to test and assess “How we might Live” with the technology and how it will adapt our lives, our cultures and move
Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost
Thank you to everyone who attended our (Karl Smith and Thom Heslop) talk at SXSW, it’s the start of a long road into a really complex and contextual problem. But being silent in the crowd as the King walks by with no clothes on is not an option, peoples lives, futures and prosperity is at
UCD2015 Conference 23rd & 24th October, Deans Mews, 11-13 Cavendish Square, London W1G 0AN. We are delighted to confirm… [Keynote] The Joys and Sorrows of the Digital World: Finding Pleasure and Purpose in Digital Landscapes Patrick Jordan, Consultant Business Psychologist [Keynote] Intelligence Everywhere: the Rise of Sympathetic Machines Susan Cook, Senior Designer, Native Design Steven Kelly, Electronic Engineer, Native
Description The Internet of Things is the next great opportunity for commerce to engage with business enterprises. However there is no unified approach to the mental load between physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard.
Ever since the data view (Customer Experience) and the human view (User Experience) were divorced the fallout has been a poor experience for everyone. There are many reasons for the break up and both parties are to blame, both wanted more independence as they became more and more complex, they naturally evolved away from each other. But
I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way
Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different.
