Category: Customer Experience
IA is not another name for UX User experience (UX) and Information Architecture (IA) are very different and have separate skill sets, processes and outputs. I often talk to people who add IA on the their CV as if it’s some simple skill, it’s actually more complex and difficult than UX. IA is also hundreds
UX is a highly complex set of research tools and outputs, the use of which is dependant upon time, cost and the clients willingness to accept them. Question 1, why are you there? If the client were to think in best practice terms which for them would deliver exactly what they require then everyone would
Win8 is a game changer, but why the new strategy? Any knowledgeable IT and digital stratagist who understands the technology will tell you that Win8 is a game changer, but what is more significant is the way Microsoft is acting, they are thinking the way Apple used to, while Apple has moved to a 1970-80’s
The UX triangle is supposed to focus a project on the relationships involved in a project and how everything is centred upon the users. The UX triangle shows the key relationships and participants in a user experience project. The outer participants are the Business (strategic and corporate), IT services (design, delivery and infrastructure) and Marketing
Like my last post How to Hire a Head of User Experience this post is not intended to supersede the experience of a really good HR or employment agency person but to bring clarity around the differences in the roles. A Director of User Experience is not really the next level on the business ladder for a
Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean and how do you know if your getting one? User experience in its value and effectiveness is geographical and sector based, that is to say it means different things to different people by country, by
Banking change management UCD insights There has been massive change management taking place across all sectors of British banking over the last three years. Much of this is driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management. However simply changing the
Subsistence, Resolution, Gain or Advantage UX? What do clients require, what are clients getting and can they tell the difference in the level of ux or do they just not call again? There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are
Doing user experience The first step in user experience needs to be the recognition that every problem is different and will require a separate solution. Because if they are not, then every business is the same which they are clearly not. In effect there is no quick fix or standard solution method but rather there
Setting the scene for user experience to work I have over the last few months had several rants about people claiming to be involved in user experience who are not regardless of their job titles. I came across a great blog post by Whitney Hess (I don’t want to steal her traffic so here is