Category: Digital
Ubiquity (IoT) does not exist yet There will be many people who will say it does exist and has working technologies, hardware and software. The Ubiquity (IoT) is not a closed system related to one task or feature set like Home Management It’s very interesting to watch so much activity around selling the dream of the IoT
Does your company have Digital Products for the Digital Economy? Digital Productization. It should be clear by now to observers of how businesses who are being successful are changing. For them Digital is not just another name for Technology or a Delivery Channel but it is a Pervasive Customer Engagement Productization. As Technologies come and
UCD2015 Conference 23rd & 24th October, Deans Mews, 11-13 Cavendish Square, London W1G 0AN. We are delighted to confirm… [Keynote] The Joys and Sorrows of the Digital World: Finding Pleasure and Purpose in Digital Landscapes Patrick Jordan, Consultant Business Psychologist [Keynote] Intelligence Everywhere: the Rise of Sympathetic Machines Susan Cook, Senior Designer, Native Design Steven Kelly, Electronic Engineer, Native
Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is
Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from
I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage