Category: Finance
Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost
The world of finance and wealth provides unique problems for the UCD UX consultant, this short session will describe some of them, how to circumvent them and how UCD UX can make a critical difference to the project’s success. Missing a couple of slides. YouTube Video of Slides: http://youtu.be/EJ3GiWoSFjk I will publish the video of
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness
After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a contractor myself I argued for an event that would also be available on a Saturday
Investments for HNW and UHNW There are several types of on boarding that relate to both business and investors structure and size, their specific purpose for investing and their local regulatory constraints. The main participants in the investment process I will be focusing on four main participants in this post financial advisers (FA) and investors