Category: Innovation
I tend to think of myself as a futurist, I immediately see the possibilities of technologies as part of a much larger ecosystem than the one it is intended for. I look for ways to test and assess “How we might Live” with the technology and how it will adapt our lives, our cultures and move
Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost
Description The Internet of Things is the next great opportunity for commerce to engage with business enterprises. However there is no unified approach to the mental load between physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behaviour and machine interfaces through, touch, mouse and keyboard.
A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness
A UX portfolio shows the candidate is a thief and the interviewer opens a legal claim against them for viewing confidential information. The request for UX portfolios are what happens when graphic designers end up in charge of a UX department. In graphics, most things get published in the public domain so it’s completely fine
Ever since transformation and change were linked to technology some of the worst parts of both have been combined on a national level and within major companies. Giving users less functionality than they currently have and telling them it’s a great leap forward. It is astonishing but this is the most common failing in projects,
I have been involved in project and program management since 1989 across various sectors and more recently have been focused in banking and finance. I have experience in Prince and Agile methodologies and will expand on the blending of these two methods through the use of user stories (a user experience method) and the positive relationship
Subsistence, Resolution, Gain or Advantage UX? What do clients require, what are clients getting and can they tell the difference in the level of ux or do they just not call again? There is a major problem with user experience as it evolves, many practitioners are not underwriting their output with recent ux research but are
Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’. Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because