Category: Xstrategy

Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different. Read More

Speaking at UCD2014 Conference, Saturday 24th October at the Kings Fund in London Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings. Can user experience be globalised as a Read More

This new role has come about because of the constant issues around User Experience and Customer Experience, which are often now combine as Experience Consultancy. This has meant that UX strategy does not make much sense anymore, so in my current role I am adopting Xstrategy consultants for our team. Read More