Digital is the junk food experience of life
January 3, 2015
Article
Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is the KPI for success or failure. It’s also disposable, something that should be changed regularly or it creates the sense that your no longer listening to your customers.
“Digital is quick, it’s the instant gratification, the junk food experience of life, easily built, used and then thrown away.”
Conversely IT is about forcing the problems into available technologies and accepting all the limitations that those generic solutions create. IT is huge, complex and takes years to tie all the strands together to get any tangible benefits.