I’m looking for my next adventure, it may be an odd way to describe work, but for me I love what I do for a living. Simply I solve complex people, business, product, process and engagement problems, I try to make the world a better place. I also create great jobs for other people and have Read More

Ever since the data view (Customer Experience) and the human view (User Experience) were divorced the fallout has been a poor experience for everyone. There are many reasons for the break up and both parties are to blame, both wanted more independence as they became more and more complex, they naturally evolved away from each other. But Read More

I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way Read More

Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is Read More

Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from Read More

Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different. Read More

Speaking at UCD2014 Conference, Saturday 24th October at the Kings Fund in London Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings. Can user experience be globalised as a Read More

This new role has come about because of the constant issues around User Experience and Customer Experience, which are often now combine as Experience Consultancy. This has meant that UX strategy does not make much sense anymore, so in my current role I am adopting Xstrategy consultants for our team. Read More

Responsive cereal http://edlea.com/blog/responsive-cereal/                                         UI vs. UX http://edlea.com/blog/product-ux-ui-cereal/ Read More

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