I have for many years battled the collective ignorance of business people, sales people and engineers attempting to get them to understand User Experience (UX), User Centred Design (UCD) and Creative Visual Design, then it came to me few years ago they will never understand, but they will want the benefits. Framed in that way
Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different.
After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a contractor myself I argued for an event that would also be available on a Saturday
Head of anything is evocative of responsibility, power and knowledge, but what does Head of User Experience (UX) really mean and how do you know if your getting one? User experience in its value and effectiveness is geographical and sector based, that is to say it means different things to different people by country, by
User centred design (UCD) User centred design (UCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or
2011/03/28 – Published Visual cognition principles are vital to user acceptance Pre-accepted and trusted visual standards are vital to user acceptance and experience as they encourage adoption of technology systems. This is vital so that users don’t need to learn new or counter intuitive interaction behaviours. Context of visual cognition in computing terms Just as the creators
2011/02/09 – Published International Standards International projects should be constructed in consideration of the most stringent standards this is expected to be those pertaining to the USA, but also to include ISO9241 guidelines; Australia Australian Human Rights and Equal Opportunities Commission – http://www.hreoc.gov.au/ The Act provides key legal standards which inform their Disability Discrimination Act 1992 (http://www.austlii.edu.au/au/legis/cth/consol_act/dda1992264).
2011/01/20 – Published User centered design (UCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or piece of