Tag: digital ethnography

e-Commerce statistics dont’t prove customer affiliation

April 10, 2014 Article

Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely Read More

Contextual usability dramatically effects outcomes

April 10, 2014 Article

2011/02/18 – Published Contextual usability dramatically effects outcomes While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard Read More