Tag: ethnographics

Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely Read More

The following is a paper I wrote in 2005. New Version Here. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many, Read More

2011/03/08 – Published UX design is flawed and has no proof its the right solution In recent years the flaws in user experience design (UXD) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people. UXD is focused on the designers view and has lost Read More

2011/02/18 – Published Contextual usability dramatically effects outcomes While any kind of user testing is better than none, usability testing out of context is like testing a car on water, it gives some basic information and not a lot more. If performance and use are important at all, then testing should take place in an environment standard Read More