Tag: UCD
2011/01/27 – Published User experience has in recent years become the greatest area of fraud and theft in business. Because the output documents appear simple huge numbers of people without any formal knowledge of what goes into them are having a go. Avoid designers, look for Architects and Consultants, with an MSc and good client references
2011/01/20 – Published User centered design (UCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or piece of
I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage