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GloCal SM stands for Global/Local Service Model and is to enable the integration of local digital agency capability with global consultancy organisation and global factory production for digital product definition, prioritisation and delivery while maintaing and growing governance, knowledge management and provides businesses with agility and rapid market entry. The following two diagram express the high level Read More

Digital is about taking things from the reception point of view, how is ‘whatever’ received and tasted, it’s the human view, because quite frankly people won’t put up with the junk that companies do. Digital is a rapid, because the target customer is constantly in motion and working out what excites and engages them is Read More

Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from Read More

Mis-selling of design as UX is the problem I keep meeting people who say they do UX but don’t, they are designers and there is nothing wrong with taking a design approach to digital, process or product development projects. The problem comes in the mis-selling of design as UX, as the results are dramatically different. Read More

Speaking at UCD2014 Conference, Saturday 24th October at the Kings Fund in London Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings. Can user experience be globalised as a Read More

This new role has come about because of the constant issues around User Experience and Customer Experience, which are often now combine as Experience Consultancy. This has meant that UX strategy does not make much sense anymore, so in my current role I am adopting Xstrategy consultants for our team. Read More

Responsive cereal http://edlea.com/blog/responsive-cereal/                                         UI vs. UX http://edlea.com/blog/product-ux-ui-cereal/ Read More

So now you have an understanding of the candidates process, now some basic questions. 1. How did you get involved in usability? 1. Notes: User Experience is the implementation part of usability, UX focuses the project on the target audience expected experiences, it tests the business requirements against this audience to see if there is Read More

The world of finance and wealth provides unique problems for the UCD UX consultant, this short session will describe some of them, how to circumvent them and how UCD UX can make a critical difference to the project’s success. Missing a couple of slides. YouTube Video of Slides: http://youtu.be/EJ3GiWoSFjk I will publish the video of Read More