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A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness Read More

Philosophy of UX User experience is about making people’s lives better. A persons experience is based in their mind and their emotions and can be established by both interaction and reflective (upon biographical experience) inputs. In UX we define inputs in digital or real world frameworks which enable the creation of solutions that have meaningful Read More

Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs. Forrester Research finds that “implementing a focus Read More

How do you design the experience? You can design a framework or architecture but the experience is in someone’s mind and in their emotions. UX research or UX analysis all make lots of sense but UX design does not, UX is in the emotions of the user not in a digital product or system. The Read More

A UX portfolio shows the candidate is a thief and the interviewer opens a legal claim against them for viewing confidential information. The request for UX portfolios are what happens when graphic designers end up in charge of a UX department. In graphics, most things get published in the public domain so it’s completely fine Read More

As with Agile, UX has suffered fools having a go and failing. Focusing on titles, roles, activities or outputs misses the essential process that has not been applied by qualified, able and intelligent people who are able to deliver. No amount of talking about wireframes without understanding that anyone can produce a wireframe, just like Read More

“UX and Development cannot exist in the same Agile workstream” might sound like an outlandish claim but if you fully understand both it’s obvious. Can UX be Agile yes, of course in so far that all the effort and artefacts required to deliver UX can exist in an Agile workstream. UX includes user research, user Read More

I remember being in the discussion at a state owned investment bank when the discussion was being had about which front-end language should be used on their new system interfaces and they choose Silverlight. This choice was known with the full knowledge that Microsoft was going to drop it as it was not in their Read More

It’s just the most embarrassing thing to hear intelligent people say UI/UX. It makes professional people cringe because your left wondering should you care that they are exposing ignorance or just let them get on with sounding like an idiot. I mean their ignorance is not your responsibility after all, or is it? So what’s Read More

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what Read More