Author: admin

User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what Read More

The UX point of view is we have no point of view That’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner. I get really concerned when I’m asked for my opinion Read More

Below is a simple guide to find out if you have users involved in your project. A person who is not part (employed or service team) of a contracted consultancy. A person who is not part (employed or service team) of a client company project team. A person who does not represent the primary targeted audience (based upon user screening protocols). A person who Read More

User Experience (UX) looks pretty simple can anyone do it? No it’s a skill and knowledge based activity, I look for communicators with formal science qualifications (BSc, MSc or PhD), standards knowledge, creativity and genius level intelligence. Wow you need to be a genius to do User Experience (UX)? Not exactly, but it helps. User Read More

After a year and a half of planning and work UCD2012 is almost due to start. It started as a conversation on Linkedin for me, then for a while between contacts became all consuming to make it happen. As a contractor myself I argued for an event that would also be available on a Saturday Read More

1998 humor very much appeals even now. This code was defined in 1998 as one the IETF April Fools’ jokes, in rfc2324, Hyper Text Coffee Pot Control Protocol. Read More

Ever since transformation and change were linked to technology some of the worst parts of both have been combined on a national level and within major companies. Giving users less functionality than they currently have and telling them it’s a great leap forward. It is astonishing but this is the most common failing in projects, Read More

Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely Read More