Category: Business Analysis
There is a great wave of projects and programs involved in creating engaging experiences for customers, all lacking the essential component of User Requirements. Market requirements, Business requirements, Technology requirements and User Requirements become Project Requirements Project Requirements Project requirements on a project with a UX focus are formed by an amalgamation of business requirements
A UX portfolio shows the candidate is a thief and the interviewer opens a legal claim against them for viewing confidential information. The request for UX portfolios are what happens when graphic designers end up in charge of a UX department. In graphics, most things get published in the public domain so it’s completely fine
It’s just the most embarrassing thing to hear intelligent people say UI/UX. It makes professional people cringe because your left wondering should you care that they are exposing ignorance or just let them get on with sounding like an idiot. I mean their ignorance is not your responsibility after all, or is it? So what’s
User Experience (UX) why is it important? User experience is so important because it enables client companies to get to the heart of their relationship with their customers without the marketing glamor that hides how they really feel and what they really experience. Client companies spend a great deal of money creating myths about what
The UX point of view is we have no point of view That’s the point of UX (in fact it’s been created that way) any person who can offer a UX point of view (without actual user and business perspective) is not a UX practitioner. I get really concerned when I’m asked for my opinion
Ever since transformation and change were linked to technology some of the worst parts of both have been combined on a national level and within major companies. Giving users less functionality than they currently have and telling them it’s a great leap forward. It is astonishing but this is the most common failing in projects,
Statistics for e-Commerce can be split between two contrasting and not necessarily companion aspects. There are statistics of success in terms of market development, profile or response through hit or link ratings, and secondly there are statistics of sales or revenue. Dependant upon the purpose of a company’s e-commerce deployment one or other but rarely
The following is a paper I wrote in 2005. New Version Here. Converting browsers to buyers: exploring what drives consumer choice in internet e-commerce Why do internet users behave as they do, are their activities solely determined by website design? Or do they create their own pathways as a response to designated systems. For many,
Best practice, puting the missing part in a puzzle Requirements gathering in Banking change programs are over detailed, over long and for the most part undeliverable. There is and has been a huge requirement for change in British banking for several years as senior bankers have sought to lever the capabilities of technology and distributed
Banking change management UCD insights There has been massive change management taking place across all sectors of British banking over the last three years. Much of this is driven by buy outs and mergers, some by efficiencies and a little more recently through questioning the nature and controls around risk management. However simply changing the