Tag: investment

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’.¬†Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More

2011/03/08 –¬†Published UX design is flawed and has no proof its the right solution In recent years the flaws in user experience design (UXD) based in wireframe exercises have become more evident to professional IT people as the business has become flooded with unqualified people. UXD is focused on the designers view and has lost Read More