Category: Customer Experience

Speaking at UCD2014 Conference, Saturday 24th October at the Kings Fund in London Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings. Can user experience be globalised as a Read More

Responsive cereal http://edlea.com/blog/responsive-cereal/                                         UI vs. UX http://edlea.com/blog/product-ux-ui-cereal/ Read More

So now you have an understanding of the candidates process, now some basic questions. 1. How did you get involved in usability? 1. Notes: User Experience is the implementation part of usability, UX focuses the project on the target audience expected experiences, it tests the business requirements against this audience to see if there is Read More

The world of finance and wealth provides unique problems for the UCD UX consultant, this short session will describe some of them, how to circumvent them and how UCD UX can make a critical difference to the project’s success. Missing a couple of slides. YouTube Video of Slides: http://youtu.be/EJ3GiWoSFjk I will publish the video of Read More

Developing a flexible, secure, integrated SCADA infrastructure to fully support the evolving smart grid in Amsterdam, 21st March 2013 YouTube Video of slides from talk http://youtu.be/9e5RNuqzBww Read More

It’s really time to give away some of secrets about how to interview UX people without breaching NDA’s and opening recruitment agency staff and clients to litigation. First an easy one, if someone offers to show a UX portfolio don’t even interview them! Why? well if it’s of real work it’s a breach of contract, if it’s Read More

A great deal of effort is being spent on customer experience and user experience that misses the point, experience is about desire, not process or fulfilment. Desire drives behaviour Thomas Hobbes (1588–1679) proposed the concept of psychological hedonism, which asserts that the “fundamental motivation of all human action is the desire for pleasure”. Georg Wilhelm Friedrich Hegel (1588–1679) claimed that “self-consciousness Read More

Every dollar spent on UX brings in between $2 and $100 dollars in return. This is gained by spending on UX not making things look pretty, it’s not graphics its making the product, service or information system meet the business KPI’s and the customers expectations, desires and needs. Forrester Research finds that “implementing a focus Read More

How do you design the experience? You can design a framework or architecture but the experience is in someone’s mind and in their emotions. UX research or UX analysis all make lots of sense but UX design does not, UX is in the emotions of the user not in a digital product or system. The Read More

A UX portfolio shows the candidate is a thief and the interviewer opens a legal claim against them for viewing confidential information. The request for UX portfolios are what happens when graphic designers end up in charge of a UX department. In graphics, most things get published in the public domain so it’s completely fine Read More

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