Every dollar spent on UX brings in between $2 and $100 dollars in return.
UX is How it Works not how it looks the overall experience a user has when interacting with a product or service, from initiation to fulfilment and how it meets the business KPI’s and the customers emotions, perceptions, and satisfaction.
Forrester Research finds that “implementing a focus on customers’ experience increases their willingness to pay by 14.4 %, reduces their reluctance to switch brands by 15.8 %, and boosts their likelihood to recommend your product by 16.6 %”.
Making things for Users/Customers makes the business relationship a real one rather than just some marketing hype. UX makes internal systems for colleagues efficient so that they can focus on problem solving instead of machine processes.