Tag: research

Setting the scene for user experience to work I have over the last few months had several rants about people claiming to be involved in user experience who are not regardless of their job titles. I came across a great blog post by Whitney Hess (I don’t want to steal her traffic so here is Read More

Clients don’t understand their customers, they just think they do! The most common problem with UX is based upon a limitation on research set by the clients themselves and the perception that they know ‘their users/customers’.¬†Clients will often reduce or not pay for UX research, but this is like leaving out a building foundation because Read More

2011/02/02 –¬†Published Getting the requirements right It is an understood factor in travel that if the journey starts even half a degree wrong then the final destination will be considerably different from where the person intended to be, this is for many why there is a make do culture when working with technology requirements. Unfortunately Read More