Category: Governance
Subsistence UX, Resolution UX, Gain UX or Advantage UX ? What do companies require, what are clients getting and can they tell the difference in the level of UX or do they just not call again? What results do clients get from UX? There is a major problem with user experience UX as it evolves, many project teams are
Data, Big Data, Artificial Intelligence Clients don’t understand their customers, they just think they do! It’s not for the lack of trying or spending millions on developing and building huge data systems, the problems are many but can be traced back to one simple thing; “Data only describes part of the what is happening and almost
Digital Producer is one of those essential roles that companies who have entered digital without understanding digital won’t have. Digital is not a thin sheen on top of technology its fundamentally different, different thinking and a different trajectory. A digital producer is a unique role as it’s essentially a digital apprenticeship, people come at it from
The world of finance and wealth provides unique problems for the UCD UX consultant, this short session will describe some of them, how to circumvent them and how UCD UX can make a critical difference to the project’s success. Missing a couple of slides. YouTube Video of Slides: http://youtu.be/EJ3GiWoSFjk I will publish the video of
User centred design (UCD) User centred design (UCD) is a project approach that puts the intended users (audience) of a product or piece of technology at the centre of its research, design and development. It does this by talking directly to the user at key points in the project to make sure the product or
2011/01/17 – Published The following is the first page of a Web Governance document I created and have used with a number of institutions, it’s here to layout one way to tackle this really complex type of project. 1.0 Introduction 1.1 …Background This document is intended to support the decision making process to re-establish xxxxxxxxx Web Presence under
I was recently challenged on why UCD should innovate at all? A fair question as UCD has been seen as quite a passive activity, that is either intrinsic “yes we are all user focused”, meaning no user research is done* or done as an after thought so does not effect projects at the right point (stage